Sound Insight Radio Business Sponsor Information
What are the Benefits of Sponsorship?
What is the Cost of Sponsorship?
What Can I Include in My On-Air Message?
How Far Reaching is Sacred Heart Radio Signal?
Does Sponsorship Make a Difference?
How Do I Become a Business Sponsor?
It is the generosity and commitment of our Business Partners and Pledgers that enables us to produce Sound Insight, a high quality, faith-building radio program for Catholics in the Puget Sound and Spokane communities.
No matter what type of business you are in or what your budget is, we offer a sponsorship opportunity for your company that provides valuable, on-air exposure throughout the Washington and Northern Idaho and helps you to reach the people you want to reach.
Why Sound Insight?
Sound Insight is a LIVE, Catholic talk show which airs every Tuesday - Friday from 8-9 am and Mondays at 11 am and 9 pm on Sacred Heart Radio, 1050 AM (Puget Sound Area) and 970 AM (Spokane and surrounding areas).
Dr. Tom Curran, a very popular teacher and speaker who has spoken locally, nationally and internationally to over 350,000 Catholics, is the host of the program. Dr. Curran has a graduate degree from the Gregorian University in Rome, and a PhD in Theology from Catholic University in Washington D.C.
Sound Insight offers insights into the deep and profound teachings and writings of our rich Catholic tradition in an enthusiastic and relatable format. From Augustine to Benedict, the program answers challenging questions, includes lively discussion with guests and co-hosts, and invites LIVE call-in questions!
Sound Insight is the only local, LIVE program on KBLE, Sacred Heart Radio. In addition, Sacred Heart radio is the only Catholic radio station in the Northwest and it is the largest Catholic radio station in the country! An acknowledgement on Sound Insight is one of the most effective and affordable methods of reaching tens of thousands of local Catholics with information about your business!
What are the Benefits of Sponsorship?
As a Sound Insight sponsor you will:
Sponsors receive:
Listener Demographics*
Prime Age Range
71% of all Sound Insight listeners fall into the prime advertising group between the ages of 25-55, and the remaining 29% are between the ages of 56-70.
Above Average Income
41% of Sound Insight listeners have annual household incomes over $100,000.
26% of Sound Insight listeners have annual household incomes of $51,000 - $100,000.
13% of Sound Insight listeners have annual household incomes of $26,000 - $50,999.
Response to Sponsors
90% of Sound Insight listeners say that they value hearing our sponsors acknowledged on the air, and 70% say that they patronize Sound Insight business sponsors whenever possible!
Professional Commuters
78% of our listeners are listening to Sound Insight while in their car. And since Sound Insight airs during the popular morning drive time, the majority of these listeners are professionals commuting to work.
Faith, Family and Community Oriented
Sound Insight listeners are devoted to their faith and their community. 77% attend faith-based events in their community, 74% purchase faith formation resources and 46% are interested in family-oriented topics.
Internet Savvy
64% of our listeners use the internet regularly as a source of information, and 50% say that they are interested in internet radio and online course studies.
*Based on Trinity Formation Resources informational survey, Jan. 2006.
What is the Cost of Sponsorship?
Business sponsorships are tax-deductible donations given to support Sound Insight.
Sound Insight Champions receive three 30-second acknowledgements per program.
Sponsors may choose which day(s) they would like to sponsor each month on a first come first serve basis.
Sound Insight Patrons – receive a listing on our website under Business Sponsors
* Non-profit organizations receive a 15% discount off of all sponsorship donation levels.
What Can I Include in My On-Air Message?
Sponsors receive three (3) on-air acknowledgements per program (at the beginning, middle and end of each show).
Your on- air acknowledgement is usually around 30 seconds and
may include:
may not include*:
Please provide us with the information that you would like for our listeners to hear and we will put together an appropriate acknowledgment for your business.
* For sponsors that are non-profit organizations, some of these restrictions do not apply.
Sound Insight is heard by over 20,000 listeners throughout the Puget Sound and Spokane communities every weekday, from 8 – 9 am (see Seattle area coverage map below). The “morning drive time” is the most sought after spots for radio commercials nation-wide.
The Sound Insight listeners are Catholics of all ages and backgrounds who are committed to their faith and looking to patronize businesses that support Catholic efforts.
What is the Coverage Area?
Sound Insight reaches 10s of thousands of listeners in the Puget Sound area. Below is a map of the coverage area of Sacred Heart Radio in the Puget Sound community.
Seattle Station Wattage
5000 watts – daytime
440 watts - evening
Below is a map of the coverage area of Sacred Heart Radio in the Spokane community.
Radio reaches the community…
95% of Adults 18 and older listen to the radio for more then 3 hours every weekday.
Radio is listened to everywhere…
Among persons 12 and older, radio listening takes place in the following locations:
37% at home
42% in their car
21% at work and other places
Radio is the most cost-effective medium in America…
Radio targets and motivates the specific customers you select. In the case of Sound Insight, it targets Catholics of all ages in the Puget Sound area. Because of the minimum production time and expense, radio is considered the most cost-effective advertising medium in America today.
Catholic Radio is one of the best ways to spread the faith…
Pope John Paul II said that radio is…
- The closest equivalent.. of what Jesus was able to do with large groups.
- Reaches people in the streets, in their cars and in their homes.
By supporting Sound Insight you are making a significant difference in the lives, attitudes, and faith of over 20,000 listeners throughout the Puget Sound and Spokane communities. In addition, you will enjoy the difference it can make for your business!
Recent studies have found that:
Source: Cone/Roper Cause Related Trends Report, 1999
How Do I Become a Business Sponsor?
To become a Business Sponsor of Sound Insight, please call Trinity Formation Resources at (253) 835-5016 or toll-free at (888)-765-9269. We look forward
to working with you to promote your business to our listeners and help Sound Insight remain a powerful and Godly influence in our community.